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Core areas


Published: 14 Sep, 2017 Updated: 14 Sep, 2017

Livestock

Norwegian domestic animal production should be efficient and well documented. The aim is to maintain access to the necessary veterinary expertise and good data as a basis for production control, market information, breeding and research. Animalia develops and conducts domestic animal inspections as well as providing documentation, developing IT tools and training, participating in research and development projects and giving technical advice to primary producers.

Animal health and welfare

Good animal health is a major competitive advantage for Norwegian domestic animal production. Our aim is to maintain and improve animal health. Animalia provides information, training and technical advice, both preventively and in response to outbreaks of disease, through the health services for poultry, sheep and pigs, and through KOORIMP (the coordination unit for protection against infection from imports). We also participate in research and development projects.

Improving animal welfare in Norwegian domestic animal production is a goal for the meat and egg industry. Animalia aims to be a key player in this work by acting as a driver to both authorities and the industry. Opinion-forming, training activities, research, animal welfare programmes etc. are designed to contribute to improved welfare for farm animals throughout their lives, from birth to slaughter.

Food safety

Norwegian meat and egg products should be safe, and the industry should enjoy a high level of trust from the public. Our aim is to promote safe production and develop cost-effective solutions to tackle new challenges in this area. Animalia participates in research and development projects and plays a leading role by drawing up industry guidelines, documentation and course materials as well as undertaking specific assignments throughout the supply chain.

Raw materials and processing

Competitive Norwegian meat and egg production depends on process and product development and customised management and control systems. Our aim is to increase value-added in the meat and egg industry with correct classification, improved processes and better knowledge of raw materials. Animalia is responsible for maintaining and developing the Norwegian classification system as well as acting as a driver to the industry by offering training and technical advice on slaughter, carving and process and product development, and by participating in research and development projects.

Meat and Eggs in the Diet

Dietary advice around meat and eggs must be based on the latest knowledge which is relevant to Norwegian conditions. The aim is for meat and eggs to remain a natural part of a healthy Norwegian diet. Animalia collaborates with nutritionists within the industry in initiating and coordinating research and development work on nutrition, diet and health, disseminating knowledge and building networks, particularly with the health authorities.

Sustainability, environment and climate

Norwegian meat and egg producers should operate with consideration for sustainability, environmental climate concerns. Knowledge is important to achieving this. The challenge is to produce more food from Norwegian resources with the least possible impact on the environment. Animalia aims to be a driver for the industry, build networks both in Norway and abroad, initiate research that is relevant to Norwegian conditions and disseminate knowledge, both within the industry and to the public.