Core Areas

Animalia's strength and uniqueness are based on our knowledge and practical experience across the entire value chain in Norwegian meat and egg production. Understanding the value chain is also crucial for Animalia's efforts within each core area. Our core areas encompass activities from farm to fork.

Livestock production

Norwegian livestock production should be efficient and well-documented. The goal is to ensure access to necessary livestock expertise and accurate data as the basis for production management, supply chain information, breeding, and research. Animalia develops and manages livestock controls, as well as contributes to documentation, the advancement of data tools, training, participation in research and development projects, and professional advice to primary producers.

Food safety

Norwegian meat and egg products are meant to be safe, with the industry garnering high trust among the population. Sustaining secure production and devising cost-effective solutions to address emerging challenges in this realm is a goal. Animalia engages in research and development projects, taking a proactive role by establishing industry guidelines, documentation, and training programs. Moreover, Animalia carries out specific assignments throughout the entire value chain.

Raw materials and processing

Competitive Norwegian meat and egg production relies on process and product development, as well as tailored management and control systems. The goal is to enhance value creation in the meat and egg industry through accurate classification, process improvement, and increased raw material knowledge. Animalia is responsible for maintaining and developing the Norwegian classification system, while also driving the industry forward by offering training and professional guidance in slaughtering, cutting, process and product development. Additionally, Animalia participates in research and development projects.

Animal health and welfare

Strong animal health is a significant competitive advantage for Norwegian livestock industry. The goal is to maintain and enhance animal health. Animalia contributes through information services, training, and professional advice, both in preventive measures and during disease outbreaks. This is accomplished through the health services for poultry, sheep, cattle, and pigs, as well as through Norwegian Livestock Industry’s Biosecurity Unit. We also participate in research and development projects.

Improving animal welfare in Norwegian livestock production is a priority for the meat and egg industry. Animalia aims to play a central role in this effort by being a driving force for both authorities and the industry. Initiatives to shape attitudes, training measures, research, animal welfare programs, and more are intended to enhance the welfare of production animals throughout their entire lifecycle, from birth to slaughter.

Sustainable production and nutrition 

For Norwegian meat and egg producers, the goal is to operate in a manner that considers sustainability, environment, and climate. Knowledge is crucial in achieving this objective. The challenge lies in producing more food using Norwegian resources with minimal impact on the environment. Animalia aims to be a driving force in the industry, establishing networks both nationally and internationally, initiating research relevant to Norwegian conditions, and disseminating knowledge within the industry and to the public.

Dietary recommendations related to meat and eggs must be based on updated knowledge that is relevant to Norwegian conditions. The goal is to ensure that meat and eggs remain a natural part of a healthy Norwegian diet. Animalia collaborates with the industry's nutrition experts to initiate and coordinate research and development efforts in nutrition, diet, and health. Additionally, Animalia engages in knowledge dissemination and networking, particularly with health authorities.